Lola is an organic feminine products company that offers customizable subscriptions delivered direct to your door. While at Giant Spoon, I was tasked with helping them launch an expanded line of sexual health products. The campaign, dubbed, ‘Let’s Talk About It,’ was inspired by surveys the brand conducted that showed just how uncomfortable many women still are talking freely about their sex life. As lead designer on the project, I contributed to the overall look and feel of the campaign, which included out of home ads, social content, and print. The centerpiece of the project was a massive mural installed in Williamsburg, Brooklyn. Along with the mural two phone booths were constructed, which allowed visitors to access a hotline featuring audio content from celebrities, experts, and influencers speaking openly about sexual topics they feel passionately about.
Credits: Illustration – Eugenia Mello, Photography – Meredith Jenks