312 Lemonade Shandy
Goose Island is a Chicago-based brewery that opened its doors in 1988. They approached the Plato creative team in the fall of 2020 with the desire to launch a new lemonade shandy as part of their iconic line of 312 beers. The shandy was to be inspired by lemonade Italian ices—a quintessential summertime Chicago treat. I was tasked with developing the primary and secondary packaging for the product, along with a design system that could support the addition of more flavors in the future. The final packaging draws type and graphic inspiration from iconic Chicago landmarks like Mario’s Italian lemonade and Johnnie’s Beef. The entire design was given a hand painted texture to capture the nostalgia of these local eateries and the brewery’s urban heritage.